Shake Content

Over the past eight years, the landscape of B2B startup marketing has undergone a transformative evolution, and amidst these changes, one strategy has emerged as a vital lifeline—founder-led marketing. The power of this approach lies in its ability to leverage content, making it easier and more impactful than ever before. For B2B founders looking to embark on a content-driven journey, here's a comprehensive guide to kickstart your strategy:

1. Uncover Key Insights:

Identify three to four pivotal insights that either drove the inception of your product or service or were gleaned from your existing customer base. The emphasis here is on empirical backing, ensuring a solid foundation for your content strategy.

2. Transform Insights into Rich Content:

Translate each of these insights into diverse, long-form content pieces. Whether it's a thought-provoking blog post, a captivating video interview, an enlightening podcast, or a compelling thought leadership article—each piece should serve as a narrative thread weaving into the fabric of your brand story.

3. Master the Art of Repurposing:

Efficiency is key. A video interview can seamlessly transform into a podcast episode, a podcast transcript can become a blog post, and a blog's core concepts can evolve into an engaging infographic. This versatility maximizes the impact of your content across various platforms.

4. Strategic Distribution:

Craft a staggered distribution plan for each long-form piece. Launch them on appropriate channels, and create a schedule for their release. Break down video content into bite-sized snippets for LinkedIn, Instagram, TikTok, and other platforms, ensuring a steady and prolonged presence over a four-week period.

5. Amplify with Optional Paid Ads:

Optionally, identify the most successful organic content and repurpose it for targeted paid ads. This amplification strategy capitalizes on what resonates organically and directs it toward specific audiences, increasing the effectiveness of your content.

6. Building a 4-Month Content Funnel:

By seamlessly integrating these steps, those three to four key insights unfold into a meticulously designed four-month content marketing funnel. This journey not only cultivates brand awareness but also drives sales, all while keeping costs minimal.