Our process at Shake to make Founder led marketing easy

How we create awesome content that allows you to create content as a viable awareness and acquisition channel.


Shake Example Content Calendar | Our Insights

Our process at shake to make Founder led marketing easy

Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.
Book a Strategy Call

Step 1 Onboard with us

We ask you to fill out our 50 question onboarding document. yes, this is time consuming but essential to our process. After all, we need to get to know you and your business so that we can create a content strategy that meets your goals.
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Step 2 Target Audience Definition

We define your ICPs based on factors such as location, industry, company size and job title. What their desired activities are, problems they are facing, their frustrations/fears/suspicions.
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Step 3 Content Ideation

We define content pillars which for us at Shake is founder led content, content marketing and B2B marketing. We utilise collateral provided by you such as case studies, testimonials and blogs. We ensure that your message is coming from you with hobbies and personal experience at the forefront.
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Step 4 Content Planning

This is where Shake comes into its own. We build out a content roadmap for you for the upcoming months. This makes sure we stay consistent with your content distribution across your chosen channels.
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Step 5 Content Creation

It's time to get creative. By prompts and your vision we create a constant flow of content which takes many forms such as written blogs, social posts and video content.
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Step 6 Content Distribution

We look at your content from a full marketing spectrum aligning with your business goals. Distributing written content across social mediums and ensure that long and short form video content are produced to a high level.

As content strategists we know the power of one piece of high quality content that can take many forms. One long form blog can be formed into video, LinkedIn post on both personal and company pages, uploaded to youtube, added to resources page on company site before being used in company newsletter and sales materials.
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Step 1 Onboard with us

We ask you to fill out our 50 question onboarding document. yes, this is time consuming but essential to our process. After all, we need to get to know you and your business so that we can create a content strategy that meets your goals.
Step 1 image

Step 2 Target Audience Definition

We define your ICPs based on factors such as location, industry, company size and job title. What their desired activities are, problems they are facing, their frustrations/fears/suspicions.
Step 2 image

Step 3 Content Ideation

We define content pillars which for us at Shake is founder led content, content marketing and B2B marketing. We utilise collateral provided by you such as case studies, testimonials and blogs. We ensure that your message is coming from you with hobbies and personal experience at the forefront.
Step 3 image

Step 4 Content Planning

This is where Shake comes into its own. We build out a content roadmap for you for the upcoming months. This makes sure we stay consistent with your content distribution across your chosen channels.
Step 4 image

Step 5 Content Creation

It's time to get creative. By prompts and your vision we create a constant flow of content which takes many forms such as written blogs, social posts and video content.
Step 5 image

Step 6 Content Distribution

We look at your content from a full marketing spectrum aligning with your business goals. Distributing written content across social mediums and ensure that long and short form video content are produced to a high level.

As content strategists we know the power of one piece of high quality content that can take many forms. One long form blog can be formed into video, LinkedIn post on both personal and company pages, uploaded to youtube, added to resources page on company site before being used in company newsletter and sales materials.
Step 6 image
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Looking to shake up your content and take it to the next level?
Shake, based in London, is a content agency that works with founders to create a content strategy that aligns with business and personal brand goals. Increasing authority in your space and driving demand to your business. B2B founders in current day marketing and sales need to have content as part of their businesses strategy for awareness, trust, credibility and demand generation.
Level up your content with Shake
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Get in touch with Shake
Your content partner for founder led marketing.
We believe in written and video content for all brands B2B, B2C and DTC. Shake understands the challenge of getting high quality content ideation and editing. This is why we offer written and video editing services alongside our core packages to support you and your brand produce the highest level of video editing.
Learn more about our packages by getting in touch
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