As a founder navigating the complex landscape of Series A funding, every minute counts. Balancing strategic vision, operational demands, and investor relations leaves little room for activities that don't drive value. However, when it comes to LinkedIn, investing time strategically can yield significant returns, from building your brand to driving revenue. Here's a concise guide on how much time you should allocate to your LinkedIn strategy and how to maximize the impact of every minute spent.
LinkedIn is a social network, and like any network, its value comes from active participation. As a founder, you need to dedicate a minimum of 10 minutes daily to engage with your audience, peers, and colleagues. This isn’t about mindless scrolling or liking random posts. It’s about targeted engagement—commenting thoughtfully on industry discussions, sharing insights, and responding to comments on your own content.
Your LinkedIn presence isn't just about broadcasting; it's about interaction. When you engage meaningfully, you build relationships that can lead to partnerships, investments, and new opportunities. For a founder at the Series A stage, this network can be a goldmine of potential investors, customers, and allies.
Leverage LinkedIn’s algorithm by engaging with your audience early in the day. This increases the visibility of your interactions, keeping you top of mind within your network.
Video content on LinkedIn is not just a trend; it’s a strategic tool for founders. Allocating 1 to 2 hours each month to produce video content can set you apart from the competition. Whether you’re sharing insights, answering FAQs, or discussing industry trends, video allows you to convey your expertise and personality in a way that text alone cannot.
Videos on LinkedIn have higher engagement rates compared to other forms of content. They enable you to communicate complex ideas succinctly and build a deeper connection with your audience. For founders, this is a direct line to potential investors and customers who are looking to understand your vision and the person behind the brand.
Batch-produce your video content. Dedicate a single session to filming multiple short videos—each answering a specific question or discussing a particular topic. This approach not only saves time but ensures a consistent flow of content throughout the month.
After filming, spend 2 to 4 hours each month creating complementary content. This includes writing posts, crafting articles, and designing visuals like infographics or animations. The goal is to diversify your content strategy, ensuring that you cater to different audience preferences on LinkedIn.
A varied content mix keeps your LinkedIn feed dynamic and engaging. While video content draws attention, written content allows for deeper dives into subjects, and visuals can simplify complex ideas. This holistic approach to LinkedIn content marketing ensures that you’re reaching your audience in the way they prefer to consume information.
Repurpose your video content. Transcribe videos into blog posts, extract quotes for quick posts, or turn key points into infographics. This maximizes the value of your initial investment in content creation.
All of the above can be accomplished in just 1 to 2 days of focused work each month. With this time investment, you’ll have a robust LinkedIn content strategy that puts your voice and brand in front of your target audience daily. By dominating LinkedIn with consistent, high-quality content, you not only build your LinkedIn founder brand but also drive meaningful conversations that lead to tangible business outcomes.
Consistency is key to effective LinkedIn content marketing. By dedicating just a couple of days each month to your LinkedIn strategy, you maintain a steady presence without overwhelming your schedule. This approach is particularly effective for founders who need to manage their time efficiently while still making a significant impact on LinkedIn.
Outsource where possible. Consider working with a service like Shake, which specializes in LinkedIn content strategies for founders. This allows you to focus on what you do best—leading your company—while ensuring your LinkedIn presence remains strong and impactful.
In the fast-paced world of startups, time is a founder’s most valuable resource. By strategically investing just a few minutes daily and a couple of hours monthly, you can build a powerful LinkedIn presence that drives brand authority, attracts investors, and engages your target audience.
LinkedIn isn't just another platform; it's a powerful tool in your growth arsenal. With the right strategy, it can be the difference between being another face in the crowd and being a thought leader who shapes the industry. Time spent on LinkedIn, when done right, isn’t a cost—it’s an investment with a substantial return.
Over the next five years, the marketing landscape will undergo a seismic shift. Traditional outbound strategies like cold outreach and sales teams driven by BDRs and SDRs are losing their edge. The new front-runner? Demand generation—a role that will become indispensable for high-growth companies, particularly those in the B2B SaaS space. As businesses move towards building trust with consumers over time, content marketing is emerging as the most effective tool. Companies like HubSpot and Morning Brew have already pivoted toward creating entire media arms, proving that long-term relationships, nurtured through strategic content, are the future.
Demand generation straddles the line between sales and marketing, making it a hybrid role that leverages content to drive inbound leads. What makes it so powerful is its focus on building relationships over time rather than pushing for immediate sales. This is particularly crucial for founders looking to establish a LinkedIn founder brand or scale their companies. LinkedIn content marketing, when executed with precision, transforms passive followers into active leads and revenue-driving conversations.
The need for demand generation is urgent—especially as LinkedIn continues to solidify its place as the premier platform for B2B networking. Brands that ignore the importance of this role risk falling behind competitors who understand the value of LinkedIn video strategy, long-form articles, and thought leadership content that keeps the audience engaged.
In today’s market, trust is everything. Consumers are no longer swayed by flashy ads or intrusive cold calls. Instead, they want value—insights, education, and real-world solutions that only credible content can provide. This shift in behavior is what makes demand generation so critical. Content marketing is no longer a “nice to have”; it’s a necessity.
By aligning content with your audience’s pain points and delivering it in a way that feels authentic, you don’t just generate interest—you build trust. And when your audience trusts you, they’re far more likely to convert. For companies in the B2B SaaS space, this is the difference between thriving and merely surviving.
Founders, in particular, have a unique opportunity to build their brand on LinkedIn. By positioning themselves as thought leaders, they can cultivate a following that not only resonates with their message but also actively seeks out their expertise. LinkedIn content strategy plays a pivotal role in this. But it’s not just about posting regularly—it’s about consistency, relevance, and engagement.
Founders can leverage demand generation strategies to share long-form posts, insightful videos, and data-backed insights that offer real value to their network. The key is to focus on quality over quantity. A single well-thought-out post can do more for your brand than 10 generic updates. It’s about creating content that sparks conversations, nurtures relationships, and ultimately drives inbound leads.
At its core, demand generation relies heavily on content marketing. The content you produce is the engine driving inbound interest. For this reason, companies like Shake, an end-to-end LinkedIn content service, are pivotal. They help businesses produce premium content that not only builds authority but also drives revenue.
Whether it’s blog posts, whitepapers, or LinkedIn videos, the goal is always the same: create content that your target audience finds valuable. Shake, for example, designs bespoke strategies to ensure that every piece of content serves a purpose. It’s not about pumping out as much content as possible; it’s about crafting thoughtful, strategic pieces that resonate with your audience.
LinkedIn videos are one of the most effective tools for demand generation. Why? Because video content is engaging, personal, and—most importantly—memorable. It offers a unique opportunity to build rapport with your audience in a way that static posts can’t. Videos allow you to showcase your expertise, share insights, and create a more personal connection with your followers.
For founders and marketing leaders, integrating a LinkedIn video strategy into your content plan is essential. Videos can humanize your brand and create deeper engagement. More importantly, they offer a way to stand out in a crowded feed. With so many companies vying for attention on LinkedIn, video content allows you to differentiate yourself, establish credibility, and capture your audience’s attention.
The future of marketing lies in demand generation. As content marketing continues to drive relationships and revenue, companies that embrace this strategy will lead the pack. For B2B SaaS companies and founders, building a strong LinkedIn presence is key to leveraging demand generation effectively. It’s not just about creating content—it’s about creating meaningful content that engages, nurtures, and ultimately converts.
Demand generation is here to stay. The question is: Are you ready to lead the charge?
For those looking to scale their LinkedIn content efforts, Shake Content offers tailored solutions to help founders and CEOs build authority and drive revenue through content marketing. Don’t get left behind in the content race—get ahead with Shake.
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